PENGARUH OPTIMALISASI JEJARING DESA WISATA TERHADAP KESEJAHTERAAN MASYARAKAT DI DESA SUMBERGONDO

Optimizing the tourism village network is an effort to build relationships and cooperation with various parties in the development of tourist villages. This study aims to determine the influence of optimizing the tourism village network on the welfare of the community in Sumbergondo Village.
In this study, a descriptive quantitative approach is used by distributing questionnaires, conducting observations, interviews, and documentation in data collection techniques. The sample in this study is the people of Sumbergondo Village with special criteria with a total of 100 respondents. This approach uses scale ranges, simple linear regression techniques, and determination coefficient tests as data analysis techniques with SPSS 29 for Windows.
The results of the study show that the optimization of the tourism village network has a significant effect on the welfare of the community in Sumbergondo Village. This means that by optimizing a good tourism village network, it is able to improve the welfare of the community. The results of the determination coefficient test show that the influence of optimizing the tourism village network on community welfare is 39.7%.