STRATEGI KOMISI PEMILIHAN UMUM PROVINSI JAWA TIMUR DALAM MENINGKATKAN PARTISIPASI POLITIK MASYARAKAT PADA PEMILIHAN PRESIDEN DAN PEMILIHAN ANGGOTA LEGISLATIF TAHUN 2024 DI JAWA TIMUR

This study is motivated by the limited budget for the socialization and voter education program of the East Java Provincial KPU in increasing public participation in the 2024 Election event, in the 2019 Election in East Java where the participation rate was considered high in the Presidential election, the level of public participation was 82.53%, the election of the DPD RI was 82.35%, the election of the DPR RI was 82.27% and the election of the Provincial DPRD was 82.26% however, with these figures the East Java Provincial KPU must continue to maintain the public participation rate to remain stable or even increase it from the previous election. Therefore, with a limited budget, the KPU needs to implement an effective strategy and be able to capture all levels of society and the public participation rate can climb high. The East Java Provincial KPU must be able to provide education, socialization and political education for all people, especially in the East Java region. This study aims to identify the strategies implemented by the East Java Provincial General Election Commission in increasing public participation.
This study employed a qualitative approach with descriptive methods. Data collection was conducted through observation, interviews, and documentation. Qualitative data analysis involved data reduction, data presentation, and conclusion drawing. The research location was the East Java Provincial General Elections Commission (KPU). This research is expected to provide an understanding of the KPU's strategy in increasing public participation and provide input to the KPU (General Elections Commission) in developing an effective strategy model to capture all levels of public participation in the upcoming election.
The results of this study indicate that the East Java Provincial General Elections Commission (KPU)'s strategy successfully increased public participation in the 2024 General Election, as evidenced by a number of increases in participation compared to the 2019 General Election. This was achieved through outreach, education, and activities involving the wider community to garner political participation and attract the attention of the entire community. However, there were obstacles in the form of limited budget to support the 2024 General Election stages and limited human resources with expertise in the audiovisual field to produce educational content related to the General Election.