PERANCANGAN DESAIN UI/UX APLIKASI SURPLUS - CLEARANCE SALE MENGGUNAKAN METODE GOAL-DIRECTED DESIGN

Surplus – Clearance Sale is one of the apps that contributes to addressing the phenomenon of food waste that impacts Indonesia’s environment and economy. This application facilitates restaurants or MSMEs in reselling excess food stock at half the normal price, but there are user complaints on the review page and application forum regarding usability issues. Therefore, this study focuses on improving the design of the Surplus – Clearance Sale app to enhance usability, particularly in terms of navigation and content presentation, to align with users ultimate goal through the application of the Goal Directed Design method, evaluated using a combination of three methods: System Usability Scale, Maze Usability Score, and Heuristic Evaluation. The results of this study include an average System Usability Scale score of 93, an average Maze Usability Score of 96, and design improvement recommendations by design expert through Heuristic Evaluation. Additionally, a comparison was made between the System Usability Scale score of the initial application design (80) and the score of the latest prototype design, showing an improvement of 13 points. Based on these results, it is clear that the research successfully improved the application’s usability and met UI/UX Design standards.