PENGARUH KUALITAS LAYANAN TERHADAP NIAT MENGINAP KEMBALI DIMEDIASI KEPUASAN KONSUMEN PADA HOMESTAY MR.ONE KAMPUNG INGGRIS

The purpose of this study was to determine and analyze the influence of service quality on restay intention, service quality on customer satisfaction, satisfaction on restay intention, and the role of customer satisfaction in mediating the influence of service quality on restay intention. This study used a quantitative approach with a survey method to collect the necessary data through questionnaires. The population in this study was 1,805 visitors who had visited or stayed at the Mr. One Kampung Inggris homestay in 2024, with a sample size of 100 respondents. The data analysis technique used multiple linear regression. The results of the analysis showed that service quality had a positive and significant effect on restay intention. Service quality had a positive and significant effect on customer satisfaction. Satisfaction had a positive and significant effect on restay intention. Satisfaction was proven to be a mediating variable between service quality and restay intention at Mr. One Kampung Inggris Homestay. This means that increasing satisfaction can increase the influence of service quality on restay intention.