UJARAN KEBENCIAN WARGANET DALAM KONTEN TIKTOK IDOL K-POP KIM NAMJOON BTS

ABSTRACT
Sudiyono, Choirunnissa, Ainun. 2024. Netizens' Hate Speech in TikTok Content of K-Pop Idol Kim Namjoon BTS. Thesis. Indonesian Language Education Study Program, Faculty of Teacher Training and Education, University of Muhammadiyah Malang. Supervisors: (1) Arif Setiawan M.Pd. (2) Candra Rahma Wijaya Putra, S.S., S.Pd., M.A.
The phenomenon of language practices can be found on widely used social media platforms, one of which is TikTok. Content created and then uploaded to social media is responded to by netizens with both positive and negative expressions, such as hate speech. Hate speech is speech that uses impolite language with negative connotations intended to insult, criticize, or demean others. The problem examined in this research is the form of hate speech in the form of phrases and sentences in content about the K-Pop idol Kim Namjoon of BTS on the TikTok account @KoreaSites.
The method used in this research is a qualitative descriptive method using a pragmatic approach based on Leech's theory. The data source for this study was netizen comments on the TikTok account @KoreaSites on August 17-18, 2023. The data obtained was then processed through several steps: (1) data collection, (2) data reduction, (3) data presentation, and (4) drawing conclusions.
From the results of the analysis and discussion, it can be concluded that forms of hate speech were found in the form of noun phrases and adjective phrases as well as forms of hate speech in the form of sentences that aim to insult, criticize, provoke and incite other readers.