ANALISIS BAURAN PEMASARAN TERHADAP NIAT BERKUNJUNG KEMBALI PADA DAIRYLAND FARM THEME PRIGEN

The purpose of this study was to determine the effect of the marketing mix on interest in visiting again. The research method used uses quantitative research. The population in this study were visitors to Dairyland Prigen. The sample in this study were 97 dairyland prigen visitors... The data collection technique was carried out by observation, questionnaire, the data analysis method used was the scale range and multiple linear regression and hypothesis testing assisted by SPSS software. The results of this study are that the product has a positive and significant effect on return visit interest, price has a positive and significant effect on return visit interest, place has a positive and significant effect on return visit interest, and promotion has a positive and significant effect on return visit interest