Fatoni, Moch Iqbal (2025) PENGARUH KUALITAS LAYANAN DAN EXTERIOR INTERIOR DESIGN TERHADAP NIAT BERKUNJUNG ULANG (Studi Pada Taman Rekreasi Sengkaling UMM). Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
This study aims to examine the influence of service quality and exterior
interior design on revisit intention among visitors to Sengkaling Recreation Park,
UMM. This study used a quantitative approach, involving 246 respondents. Data were
collected using a survey technique using a questionnaire. The data analysis method
used was multiple linear regression. The results showed that service quality had a
positive and significant effect on revisit intention, exterior interior design had no
positive and insignificant effect on revisit intention, and service quality was a more
dominant variable on revisit intention than exterior interior design.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Student ID: | 201910160311236 |
| Keywords: | Keywords: Service quality, exterior interior design, revisit intention. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics and Business > Department of Management (61201) |
| Depositing User: | 201910160311236 miqbalfatoni |
| Date Deposited: | 15 Aug 2025 01:33 |
| Last Modified: | 15 Aug 2025 01:33 |
| URI: | https://eprints.umm.ac.id/id/eprint/22520 |
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