PENGARUH CELEBRITY ENDORSER , BRAND IMAGE, DAN BRAND TRUST TERHADAP REPURCHASE INTENTION (Studi pada Pelanggan Face Wash Merek Kahf di kota Malang)

This study aims to examine the effect of celebrity endorsers, brand image, and brand trust on repurchase intention and to determine the variables that have the most effect on repurchase intention. This research was conducted in Malang City with a sample size of 246 respondents. The type of research used is ekplanansi with a quantitative approach. Sampling technique using accidental sampling. The data collection technique in this study used a survey by distributing questionnaires. The data analysis method uses multiple linear regression analysis. The results showed that celebrity endorsers have a positive and significant effect on repurchase intention, brand image has a positive and significant effect on repurchase intention, brand trust has a positive and significant effect on repurchase intention, brand trust has more influence on repurchase intention.