PENGARUH PROMOSI PENJUALAN DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELI KONSUMEN (Studi pada Konsumen Top-Up Game Love and Deepspace)

This research aims to examine the influence of sales promotions and consumer motivation on purchasing decisions in Love and Deepspace. Data were collected through questionnaires with a samples of 100 Love and Deepspace players as the respondents. Data analysis technique included using scale range assessment and multiple regression analysis through SPSS 25 software. The scale range analysis revealed the following results, purchasing decisions showed stable outcomes, sales promotion yielded good results, and consumer motivation was highly motivated. The findings indicate that sales promotion have a significant influence on purchasing decisions, consumer motivation has a significant influence on purchasing decisions. Sales promotions exert a stronger influence compared to consumer motivation on purchasing decisions.