PENGARUH CITRA DESTINASI, HARGA, DAN FASILITAS TERHADAP MINAT BERKUNJUNG ULANG WISATAWAN TAMAN WISATA AIR WENDIT KOTA MALANG

This study aims to evaluate the influence of destination image, price, and facilities on the tendency of tourists to revisit. The research approach used is quantitative with an explanatory research design. Data were collected through questionnaires
distributed to 120 respondents selected using purposive sampling techniques. Data analysis was carried out using multiple linear regression methods. The results of the study indicate that destination image and facilities have a positive and significant
effect on tourists' decisions to revisit, while the price factor does not show a significant effect. A strong destination image is able to attract tourists to return, while adequate facilities increase visitor comfort and satisfaction. However, price is not the main factor in determining tourists' decisions to revisit the destination.