PENGARUH TERPAAN IKLAN SHOPEE COD DI KANAL YOUTUBE TERHADAP MINAT PENGGUNAAN JASA SHOPEE COD PADA SISWA KELAS XII SMKN 5 MALANG

Shopee advertises its Cash On Delivery (COD) service using YouTube social media. Students at SMKN 5 Malang are young people who are already familiar with e-commerce features like the Cash On Delivery (COD) system. This research aims to find out how much influence YouTube social media advertisements have on the interest in using Shopee COD services among 12th-grade students at SMKN 5 Malang. The sample for this study included 70 active 12th-grade students at SMKN 5 who use the Shopee application and have seen Shopee COD ads on YouTube. Data was collected using questionnaires and analyzed with simple linear regression with the help of SPSS 25 software. The results show a significant influence between advertising exposure and interest in using the service among active 12th-grade students at SMKN 5 who use the Shopee application. The research also indicates that 34% of the interest in using the service among active 12th-grade students at
SMKN 5 who use the Shopee application can be explained by the independent variable, which is advertising exposure. The remaining 66% of the interest in using the service among active 12th-grade students at SMKN 5 who use the Shopee application is explained by variables outside of this study's independent variable.