ANALISIS ISI KORPUS PADA KOMENTAR MUSIK VIDEO JKT48 "BENANG SARI, PUTIK, DAN KUPU-KUPU MALAM"

This research aims to identify and analyze netizens’ responses to the visual representation presented in the video. Using a quantitative approach with descriptive methods, this study employs computational content analysis based on a digital corpus. The data consists of 11,574 comments collected from JKT48’s official YouTube channel over a one-year period (March 13, 2023 – March 13, 2024), analyzed using Voyant Tools.
The findings show that public responses can be grouped into three main categories: rejection of cultural values, support for the visual theme, and appreciation of the video's aesthetics. The frequent use of emojis such as Fire, Loudly Crying Face, and Red Heart reflects strong emotional engagement in digital interactions. This study integrates theories of visual representation (Stuart Hall), affective labor (Johanssen), and popular culture (Storey) to interpret meaning construction in digital comments. The results indicate that music videos, as a form of popular media, function as a contested space for ideology, emotional expression, and cultural negotiation in the digital era.