PENGARUH SERVICE QUALITY DAN STORE ATMOSPHERE TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION (Studi pada Pelanggan Wizzmie Kota Malang)

This study was conducted to test the effect of service quality and store atmosphere on repurchase intention, with customer satisfaction as a mediating variable. This study uses an explanatory research method. The data collection technique in this study used a survey with a questionnaire distribution. The sample was obtained using the Lemeshow formula of 245 Wizzmie customers, carried out using accidental sampling. The technique used was regression analysis, indicating that service quality has a positive and significant effect on repurchase intention. Store atmosphere does not have a significant effect on repurchase intention. Service quality has a positive and significant effect on customer satisfaction. Store atmosphere has a positive and significant effect on customer satisfaction. Customer satisfaction does not have a significant effect on repurchase intention. Customer satisfaction is unable to mediate the effect of service quality on repurchase intention. Customer satisfaction is unable to mediate the effect of store atmosphere on repurchase intention.