PENGARUH BRAND TRUST DAN INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN PRODUK SEPATU VENTELA

This study aims to determine the influence of Brand Trust and Influencers on Purchase Decisions among consumers of Ventela shoes. The research was conducted on Ventela shoe customers, with a total of 96 respondents, using a quantitative method and an accidental sampling technique. Data collection was carried out through questionnaires measured using a Likert scale. This study employed two instrument tests: validity and reliability tests. The data analysis techniques used include classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results of this study indicate that Brand Trust and Influencers have a positive and significant effect on consumers’ purchase decisions of Ventela shoes.