PENGARUH HERDING DAN OVERCONFIDENCE INVESTOR TERHADAP KEPUTUSAN INVESTASI SAHAM PADA NASABAH BRI SEKURITAS CABANG MALANG

This study aims to find the influence of herding and overconfidence on stock investment decisions at BRI Sekuritas Malang branch shares on BRI Sekuritas customers in Malang branch. The number of samples in this study number of respondents with simple random sampling method. Object This research object is BRI Sekuritas customer in Malang branch. Data analysis method The data analysis method used is multiple linear regression. The conclusion of the results of this study shows that both independent variables, namely herding and overconfidence, have a simultaneous simultaneously affect investment decisions. Thus the hypothesis which states herding has a significant positive effect on investment decisions is accepted and the hypothesis which states that overconfidence has a significant positive effect on investment decisions is accepted. on investment decisions is accepted.