PENGARUH PROFITABILITAS DAN TINGKAT PERTUMBUHAN TERHADAP NILAI PERUSAHAAN (Studi pada Sektor Farmasi di Bursa Efek Indonesia Periode 2018-2023)

This study aims to examine the effect of profitability and growth rate on company value in the pharmaceutical sector listed on the IDX for the period 2018–2023. Profitability is measured by ROA, growth rate by asset growth, and company value by PBV. The results of the study indicate that profitability does not have a significant effect on company value, while growth rate has a positive and significant effect. Simultaneously, both variables have a significant effect on company value.