Analysis of grouper business developmentin Gerokgak District, BulelengRegency, Bali Province

Fisheries development is a human effort in increasing the utilization of
all fishery's biological resources which include the fishery capture,
aquaculture, and processing sectors. Grouper is a commodity that has
high economic value, but the amount of aquaculture production is still
low, one of which is in Gerokgak district. This research was conducted
from February to March 2018, in Gerokgak District, Buleleng Regency,
Bali Province. Data obtained through interviews, observations,
documentation, and questionnaires directly with respondents, namely
the Department of Maritime Affairs and Fisheries of Buleleng Regency,
business owners, managers, and grouper farmers. The analysis used in
this study was to obtain a grouper cultivation strategy using a SWOT
analysis. From the results of the calculation of the analysis and
determination of the SWOT matrix, thew government must increase
grouper aquaculture results by increasing the number of hatchery and
enlargement businesses. The government is more responsive to the
problems faced by farmers.