STRATEGI PENINGKATAN KUALITAS PELAYANAN KEPEGAWAIAN MELALUI APLIKASI E-MASTER PADA BADAN KEPEGAWAIAN DAERAH PROVINSI JAWA TIMUR (Studi Pada Badan Kepegawaian Provinsi Jawa Timur)

This research aims to analyze strategies for improving the quality of personnel services through the E-Master application at the regional personnel agency of East Java province, The background of this research is based on the era of globalization and the development of information technology, which demands that government agencies adapt and improve the quality of their services. The E-Master application is expected to address various administrative issues that were previously handled manually, such as time inefficiency, the risk of document loss, and complicated procedures. This research focuses on identifying the strategies implemented by the East Java Provincial BKD in using the e-Master application, as well as the obstacles encountered in its implementation.
The research method used is a qualitative approach with a descriptive type of research, and data collection is carried out through observation, interviews, and documentation. Data analysis is conducted qualitatively through data reduction, data presentation, and conclusion drawing. The research location is the Regional Civil Service Agency of East Java Province. This research is expected to provide an in-depth understanding of strategies to improve the quality of personnel services through the e-Master application, as well as to provide input to the East Java Provincial Personnel Agency and other agencies in developing and implementing similar technology to enhance services.
The research results show that the implementation of the e-Master application has had a positive impact on the quality of personnel services at the East Java Provincial BKD. The strategies implemented include the digitization of personnel data, the provision of online personnel services, and the utilization of the e-Master application as a tool for employee performance control. However, there are several challenges faced, such as the limited technological capabilities of some employees and the lack of effectiveness in the administration of personnel letters in remote areas. This study concludes that optimizing the use of the e-Master application, along with improving human resource competencies and upgrading technological infrastructure, can significantly enhance the quality of personnel services at the East Java Provincial BKD.