FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN MIE PEDAS MALANG (Studi pada Mie Gacoan Malang dan Wizzmie Malang)

This study was conducted to determine and analyze the factors that influence the purchase of Malang spicy noodles, a study of Malang gacoan noodles and Malang wizzmie. This study uses a quantitative approach with a comparative design. The data collection technique in this study used a questionnaire. The sample in this study were consumers who had purchased Malang gacoan noodles totaling 50 people and Malang wizzmie totaling 50 people. The data analysis method used was descriptive statistical analysis and discriminant analysis assisted by SPSS 26 software. The results of the study found that the factors that influenced the purchase of Malang spicy noodles were the attractiveness of the presentation, taste and suitability of price to product quality.