GENSHIN IMPACT SEBAGAI MEDIA PROMOSI SOFT POWER TIONGKOK

This study looks at how China's soft power is promoted through the Genshin Impact video game's depiction of Chinese cultural elements. Utilizing documentary research on numerous prior studies as a standard for identifying knowledge errors, defending research, offering conceptual context, assessing research methodologies, etc., this study employs a qualitative descriptive research methodology. Genshin Impact incorporates elements of Chinese culture in its design, such as several Chinese-inspired landscapes, characters with Chinese names, and art elements that reflect traditional Chinese art. This is a concrete example of how a cultural product, such as a video game, can promote Chinese culture indirectly throughout the world. Because the Genshin Impact game employs authentic real-world allusions that are incorporated through popular culture to bolster China's favorable reputation internationally, it is considered a type of cultural diplomacy in China and other nations. By using popular culture, like Genshin Impact, as a tool for soft diplomacy, China hopes to improve its standing internationally, which is crucial for fostering productive relationships with other nations.