STRATEGI KOMUNIKASI POLITIK DODIT EKO PRASETIYO, S.E DALAM PEMENANGAN ANGGOTA LEGISLATIF DPRD KABUPATEN JOMBANG TAHUN 2024 (Studi pada tim sukses Dodit Eko Prasetiyo,S.E)

This study examines the political communication practices used by the successful team of Dodit Eko Prasetiyo, S.E. in winning the legislative members of the Jombang Regency DPRD in 2024 with a focus on the theoretical framework according to Harold Lasswell. This study uses a descriptive qualitative approach with in-depth interviews with research informants.
The study shows that the successful team uses aspects of political communication explained by H. Lasswell. These aspects include political communicators, political messages, use of media, message recipients, and the impacts that occur.
Based on the results of this study, the political communicator is Dodit Eko Prasetiyo, S.E. who goes directly to the community accompanied by his successful team. The delivery of political messages is in the form of forming Community Groups (POKMAS) as a means of empowering the community. In addition, the use of media is carried out through online and offline media. Mapping is carried out by the party, so that the message recipient audience is focused on the Mojowarno District community. The impact that occurred after the message was delivered was a positive response from the community so that Dodit Eko Prasetiyo was able to obtain 10,492 votes. The political communication strategy used in this study was to form an image by displaying the humanist side of Dodit Eko Prasetiyo to build closeness with voters, audience segmentation to maximize the number of votes in the Electoral District III, Delivering political messages as a foundation for building support, choosing media as a bridge to maximize the spread of political messages, and Forming a successful team consisting of respected community figures.