ANALISIS KINERJA PERUSAHAAN DENGAN METODE BALANCED SCORECARD (STUDI PADA PT KAMPUNG COKLAT)

This research was conducted with the aim of evaluating the performance of PT Kampung Chocolate through a balanced scorecard approach. The approach used is quantitative descriptive. The population in this study includes all customers of PT Kampung Chocolate, while sampling was carried out by purposive sampling of 100 customers. Research data was obtained through the distribution of questionnaires and the collection of information from company finances. Based on the results of the analysis, PT Kampung Chocolate's performance during the period 2019 to 2023 is considered quite good when reviewed from four balanced scorecard perspectives, namely finance, customers, internal business processes, and growth and learning.