GAMBARAN PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP BODY DISSATISFACTION PADA MAHASISWA

Individuals who experience body dissatisfaction refer to a person's negative feelings, thoughts and assessments of their body that arise as a result of the individual's evaluation of themselves. One factor that can influence body dissatisfaction is mass media. Mass media originating from social media is one of the factors that can influence body dissatisfaction. Thus, this research aims to determine the influence of Instagram social media on body dissatisfaction. This research uses quantitative correlational research design. The population in this study was students who used the social media platform Instagram and felt dissatisfaction with their bodies. The sampling technique used was accidental sampling. The instruments used were the Multidimensional Body-Self Relations Questionnaire-Appearance Scales (MBSRQ-AS) and The Social Media Use Scale. Data analysis uses simple linear regression analysis. The research results show that there is a significant influence between the use of social media Instagram on body dissatisfaction in students.