Pengaruh Lokasi, Kualitas layanan, dan Harga terhadap Keputusan Berkunjung pada Guest House Jampit Bondowoso

This research aims to determine how location, service quality, and price influence the decision to visit Guest House Jampit Bondowoso. This study uses a quantitative research type with a population of consumers who have stayed at Guest House Jampit in 2023 - 2024 with a total of 110 respondents taken using the Convenience Sampling technique. Data collection using a questionnaire and data measurement used is a Likert scale. The test instruments in the study were validity tests and reliability tests, and for data analysis techniques using classical assumption tests, multiple linear regression analysis, and hypothesis tests. The results of the study showed that location and service quality had a positive and significant effect on the decision to visit Guest House Jampit. Meanwhile, price had a negative and insignificant effect on the decision to visit Guest House Jampit.