ANALISIS RASIO KEUANGAN UNTUK MENGUKUR KINERJA KEUANGAN PT HANJAYA MANDALA SAMPOERNA TBK PERIODE 2019-2023

This study aims to analyze the financial performance of PT Hanjaya Mandala Sampoerna Tbk during the period 2019–2023 using a financial ratio analysis approach that includes profitability, liquidity, solvency, activity, and market ratios. The method used in this study is a quantitative descriptive method using secondary data obtained from the company's annual financial statements. The analysis was carried out using a time series approach to see trends from year to year and cross-sectional to compare with the average of similar industries. The results of the study show that the company's profitability ratio is experiencing a downward trend, as reflected in the decreasing value of Return on Assets, Return on Equity, and Net Profit Margin, indicating a decrease in effectiveness in generating profits. The liquidity ratio shows a stable Current Ratio but a decreasing Quick Ratio, reflecting the company's reduced liquidity without inventory. The solvency ratio shows an increase in the Debt to Equity Ratio and Debt to Assets Ratio indicating the company's greater dependence on debt financing. Activity ratios such as Total Assets Turnover and Inventory Turnover show less than optimal efficiency in the use of assets and inventory. Market ratios show a decline in Price Earnings Ratio and Dividend Yield indicating a decline in market perception of the company's performance and prospects. PT Hanjaya Mandala Sampoerna Tbk is advised to strengthen operational efficiency, balance capital structure, and improve asset management strategies and dividend policies so that its financial performance remains competitive in facing increasingly tight industry challenges.