ANALISIS KINERJA KEUANGAN IKM RAMAYANA AGRO INDUSTRI APEL KOTA BATU

IKM Ramayana Agro Industri Apel Kota Batu has experienced sales fluctuations due to both internal and external factors. Therefore, this study analyzes the financial performance of the SMEs using the DuPont System method based on Return on Equity (ROE). The analysis is conducted using components such as Net Profit Margin (NPM), Total Asset Turnover (TATO), Return on Assets (ROA), and Equity Multiplier (EM) to calculate the ROE. The method used is descriptive quantitative with a time series approach, analyzing financial reports from 2021 to 2023. The results show that the financial performance of Ramayana Agro Apple Industry SMEs falls under the "good" category. The Net Profit Margin (NPM) ratio indicates strong performance, reflecting the company’s efficiency in generating net profit from sales. However, the Total Asset Turnover (TATO) ratio is still considered poor, suggesting that the company’s efficiency in utilizing assets to generate sales needs improvement and has not yet met industry standards. Return on Assets (ROA) shows good performance and consistent growth over the three-year period, while the Equity Multiplier (EM) is also in the good category, indicating that the company is not heavily reliant on external funding. Overall, the ROE analysis indicates that the financial performance of the SMEs is in a healthy condition, influenced by strong NPM, ROA, and EM values. This research is beneficial for SMEs in improving financial strategies and serves as a useful reference for business practitioners and academics in applying the DuPont System to SMEs.