SISTEM PELAYANAN PRIMA CUSTOMER SERVICE GUNA MENCAPAI KEPUASAN NASABAH PADA PT BANK RAKYAT INDONESIA (PERSERO) TBK. KANTOR CABANG PEMBANTU SUKUN

PT. Bank Rakyat Indonesia (Persero) Tbk, specifically the Sukun Sub-Branch Office, has excelled in providing outstanding customer service. This service aims to enhance customers' understanding of the bank's products while ensuring their satisfaction and addressing any issues they may encounter.
The purpose of this research is to gain a deeper insight into the stages of problem resolution experienced by customers and to evaluate the efficiency of the customer service at the BRI Bank Sukun Sub-Branch Office. The research employs a descriptive qualitative approach, utilizing interviews for data collection.
The findings indicate that the excellent service system at the Bank BRI Sukun Sub-Branch Office is implemented in a well-structured and effective manner. This includes greeting customers, actively listening to their complaints, understanding their issues, and effectively resolving the problems presented.