KUALITAS LAYANAN CUSTOMER SERVICE DAN UPAYANYA DALAM MENINGKATKAN JUMLAH NASABAH Pada PT. BPRS Artha Sinar Sejahtera Syariah

This study aims to statistically prove whether service quality, and company image have an influence on customer loyalty at PT. BPRS Artha Sinar Sejahtera Syariah. the sample method in this study is in the form of direct interviews with the Head of Operations about service quality and the primary data obtained is analyzed from qualitative research where the author conducts interviews by asking several questions by meeting face to face directly between the interviewer and the source. The results showed that service quality variables have a significant effect on customer loyalty. The data collection method is obtained by interview method. Based on the research conducted, a more detailed information picture is obtained regarding how the performance shown by customer service during the service process takes place in order to meet the interests and needs of customers.