STRATEGI BISNIS MANASIKA SVASTHYA: BRAND FASHION LOKAL MENUJU PASAR REGIONAL ASIA TENGGARA

Manasika Svasthya is a women's fashion business established in March 2024, focusing on comfortable, trendy, and meaningful clothing, while promoting a positive message for consumers. The main products include blouses, outerwear, and skirts made from natural and semi-synthetic materials, adorned with handmade embroidery that highlights local art. This business aims to address the lack of comfortable and quality clothing options for women, while conveying positive themes in every collection. The target market includes women aged 16-30 from the upper-middle class who need semi-formal attire for various events. Manasika Svasthya's marketing strategy includes promotions through social media, inclusion of philosophy cards with each product, and embroidery workshops as a means of self-expression. Additionally, competitor analysis is conducted using positioning matrices and porter’s five forces to ensure competitive advantage. With this approach, Manasika Svasthya is committed to being more than just a clothing provider but also a source of positive energy for consumers. The company's vision is to become a leading fashion brand that supports mental well-being through high-quality and meaningful designs.