PENGARUH DAYA TARIK DESTINASI WISATA TERHADAP MINAT BERKUNJUNG KEMBALI DENGAN PENGALAMAN WISATA SEBAGAI MEDIASI (Studi pada Pengunjung Kampung Coklat Blitar)

This study aims to examine the effect of destination attractiveness on revisit interest,examine the effect of tourism experience on revisit interest, examine the effect ofdestination attractiveness on tourism experience and examine the effect of tourism
experience in mediating destination attractiveness on revisit interest. The type of research used is explanatory research. Data collection was done through a survey by distributing questionnaires. A sample of 250 respondents based on Lemeshow's
formula with accidental sampling was taken from visitors who were in Kampung Coklat, did not participate in a particular group and visited on weekends. Path analysis and hypothesis testing indicate that the destination attractiveness has a positive and significant effect on revisit interest, tourism experience has a positive and significant effect on revisit interest, the destination attractiveness has a positive and significant effect on tourism experience and tourism experience is proven to be able to mediate the effect of tourist destination attractiveness on revisit interest. This research provides an important contribution for the manager of Blitar Chocolate Village in designing strategies to continue to increase the destination attractiveness and create a pleasant tourism experience in order to increase the level of tourist revisits.