PENGARUH KUALITAS LAYANAN TERHADAP NIAT BELI ULANG MELALUI KEPUASAN PELANGGAN SEBAGAI MEDIASI (Studi pada Katering Dapur Afifah Trenggalek)

This study aims to examine the influence of service quality and customer satisfaction on the repurchase intention of Dapur Afifah Catering’s customers. The research sample consists of 160 respondents, selected using a census technique from the entire customer population of Dapur Afifah from June to October 2024. The results of mediation regression analysis and hypothesis testing indicate that service quality has a positive and significant effect on repurchase intention, and customer satisfaction successfully mediates the relationship between service quality and repurchase intention. This study can serve as an evaluation material for Dapur Afifah Catering to improve its service quality, maintain customer satisfaction, and enhance repurchase intention.