PERSEPSI MAHASISWA TERHADAP KANAL YOUTUBE “ALAM SEMENIT” SEBAGAI SUMBER INFORMASI DIGITAL (Studi Pada Mahasiswa Muhammadiyah Malang Angkatan 2018)

This study aims to identify and gather interview results regarding students' perceptions of the YouTube channel "Alam Semenit" as a source of digital information using a qualitative approach. The channel is known for presenting information related to the environment, nature, and sustainability issues in an informative and educational manner. Involving four student respondents from Muhammadiyah University of Malang, majoring in Communication Science, class of 2018, this study uses in-depth interviews to explore their perceptions, which include positive, negative, cognitive, affective, and behavioral aspects.

The cognitive aspect of students is evident after watching videos from the channel. After viewing the "Alam Semenit" content, the respondents felt motivated to seek more information. Many affective respondents mentioned that they felt emotionally connected to the issues raised, which triggered a sense of concern and social responsibility. Additionally, the behavioral aspect of students is more inclined to engage in environmental activities, such as sharing the information they gained from the channel. Overall, this study demonstrates that the "Alam Semenit" YouTube channel has a significant influence on how students perceive and act on environmental issues.