Cahyono, Wahyu Kris (2024) IMPLIKASI ANALISIS SWOT TERHADAP POTENSI KEBERHASILAN KERJASAMA EKSPOR ANTARA PT. LOKA FIBER INDONESIA DAN PT. AJI BAKUH ANUGRAH. Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
This research analyzes the potential business synergy between PT. Loka Fiber Indonesia and PT. Aji Bakuh Anugrah using SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). Although both companies operate in related fields, they possess different strengths, weaknesses, opportunities, and threats that affect their readiness to face global competition. The aim of this study is to identify the strengths that can support the success of the synergy, the weaknesses that need to be addressed, the opportunities that can be leveraged, and the threats that must be anticipated. The analysis results indicate that collaboration between the two companies can enhance their competitiveness in the international market by utilizing a wide distribution network and significant production capacity. However, to achieve optimal synergy, effective mitigation strategies are required to address existing weaknesses and threats. This research is expected to provide valuable insights for both companies in developing mutually ben
Item Type: | Thesis (Undergraduate) |
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Student ID: | 202110160311618 |
Keywords: | Business synergy, SWOT analysis, Global competition, Disrtibution network, Cooperation. |
Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Faculty of Economics and Business > Department of Management (61201) |
Depositing User: | 202110160311618 wahyukriscahyono |
Date Deposited: | 30 Jan 2025 08:39 |
Last Modified: | 30 Jan 2025 08:39 |
URI: | https://eprints.umm.ac.id/id/eprint/14381 |