Pesan Kampanye Lingkungan di Media Sosial (Analisis Isi pada Akun Instagram @rivercleanupindonesia)

Akbar, Alifio Fanezabel (2025) Pesan Kampanye Lingkungan di Media Sosial (Analisis Isi pada Akun Instagram @rivercleanupindonesia). Undergraduate thesis, Universitas Muhammadiyah Malang.

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Abstract

Social media has become a popular platform among Indonesian society, with Instagram being one of the most favored. Instagram is no longer merely a source of entertainment but has evolved into a medium for delivering environmental campaign content. Consequently, there has been an increase in Instagram accounts providing educational content on environmental issues, one of which is the account @rivercleanupindonesia. This account is among those dedicated to presenting environmental campaign content.
This research employs a qualitative approach with a descriptive research design. Additionally, data collection was conducted through documentation, and content analysis was used to analyze the data obtained during the study. The foundational theory for this research refers to Pierre Levy's New Media Theory. The findings indicate that @rivercleanupindonesia's environmental campaign messages emphasize educational content, focusing on issues such as river pollution, single-use plastic usage, and solutions through lifestyle changes. By leveraging Instagram as a new media platform, River Cleanup Indonesia, through its account @rivercleanupindonesia, aims to raise awareness and encourage active public participation in preserving river ecosystems.

Item Type: Thesis (Undergraduate)
Student ID: 202010040311530
Keywords: Environmental campaign, Campaign message, Social media
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: 202010040311530 alifiofanezabel
Date Deposited: 23 Jan 2025 07:12
Last Modified: 23 Jan 2025 07:12
URI: https://eprints.umm.ac.id/id/eprint/14107

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