Oktaviani, Putri Wahyu (2025) KANDUNGAN PESAN DAKWAH TOLERANSI DI MEDIA SOSIAL YOUTUBE (Analisis Isi pada Podcast Login Edisi Ramadhan 1445 H di Channel Deddy Corbuzier). Undergraduate thesis, Universitas Muhammadiyah Malang.
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Abstract
Da'wah has become an integral part of communication studies. Today, da'wah is no longer confined to conventional methods. This is because many people now obtain information through social media platforms such as YouTube and podcasts, presenting an opportunity for da’i (preachers) to spread Islamic values, particularly those related to tolerance. In Indonesia, intolerance in religious matters remains high, so the emergence of the Login podcast could serve as an example for other da’i to promote the value of tolerance. This research aims to explore the extent of tolerance da'wah messages in the Ramadan 1445 H edition of the Login podcast.
The concept of tolerance da’wah refers to messages that emphasize tolerance, such as tolerance in beliefs and religious practices, tolerance in coexisting peacefully, and tolerance in social relationships (Yasir, 2014). This concept aligns with the categories of da’wah messages, namely belief (akidah), ethics (akhlak), and law (syariah) (Al-Bayanuni, 2021). This framework is used as a structural category to collect and analyze the data.
Based on the title of the research, the method used is content analysis with a quantitative approach, presenting descriptive data. The measurement unit is frequency, with data collection methods involving observation and documentation of 10 videos based on the highest number of viewers.
The research findings, based on the categories of da’wah message types, show that tolerance messages in the category of akidah (belief) account for 30.3%, in akhlak (ethics) 40.2%, and in syariah (law) 29.4%. Regarding the method of message delivery, the distribution includes lectures (34%), Q&A sessions (20.9%), stories or narratives (28.4%), and discussions (16.7%). In terms of language style, formal language constitutes 11.1%, while informal language makes up 88.9%. Finally, for the reference sources of da’wah, the Qur’an contributes 64.4%, hadiths 30.1%, and the opinions of imams 5.5%. The study also found that messages containing tolerance da’wah account for only 574 or 9% of the total 6,692 sentences analyzed.
Item Type: | Thesis (Undergraduate) |
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Student ID: | 202110040311029 |
Keywords: | Da'wah Communication, Tolerance Da'wah, YouTube |
Subjects: | B Philosophy. Psychology. Religion > BL Religion |
Divisions: | Faculty of Social and Political Science > Department of Communication Science (70201) |
Depositing User: | 201410140311043 nurul_414043 |
Date Deposited: | 16 Jan 2025 05:23 |
Last Modified: | 17 Jan 2025 01:21 |
URI: | https://eprints.umm.ac.id/id/eprint/13736 |