Aisyah, Nur Aini (2021) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN YANG DIMODERASI OLEH CITRA MEREK (Studi pada konsumen Miniso MOG). Undergraduate (S1) thesis, Universitas Muhammadiyah Malang.

Preview	Text PENDAHULUAN.pdf Download (471kB) | Preview
Preview	Text BAB I-converted.pdf Download (236kB) | Preview
Preview	Text BAB II-converted.pdf Download (212kB) | Preview
	Text BAB III-converted.pdf Restricted to Registered users only Download (260kB) | Request a copy
	Text BAB IV-converted.pdf Restricted to Registered users only Download (342kB) | Request a copy
	Text BAB V-converted.pdf Restricted to Registered users only Download (66kB) | Request a copy
	Text LAMPIRAN-converted.pdf Restricted to Registered users only Download (490kB) | Request a copy

Abstract

The purpose of this study was to determine and analyze the effect of product quality on purchasing decisions moderated by brand image on Miniso consumers at MOG. This type of research is an explanatory research with a quantitative approach. The population used in this study were Miniso consumers at MOG. The sample used in this study was 100 respondents. The data analysis technique was carried out with a scale range, classical assumption test, MRA (Moderated Regression Analysis) and t test. Based on the results of the tests and analysis conducted, this study concludes that product quality has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions and brand image is able to moderate the effect of product quality on purchasing decisions on Miniso consumers at MOG.

Item Type:	Thesis (Undergraduate (S1))
Student ID:	201710160311051
Thesis Advisors:	Marsudi (0706026201), Dicky Wisnu Usdek Riyanto (0731016201)
Keywords:	product Quality, Brand Image, and Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Economics and Business > Department of Management (61201)
Depositing User:	201710160311051 nurainiaisyahh
Date Deposited:	16 Jul 2021 03:32
Last Modified:	16 Jul 2021 03:32
URI :	http://eprints.umm.ac.id/id/eprint/76277

Actions (login required)

View Item