Anwar, Ikhsan (2020) PENGARUH PROMOSI ONLINE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN GRAB MAHASISWA UNIVERSITAS MUHAMMADIYAH MALANG. Undergraduate (S1) thesis, Universitas Muhammadiyah Malang.

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Abstract

This research was developed with the aim of proving and proving officially about online promotions and price perceptions of purchasing decisions for students reaching poor Muhammadiyah University students. The location of research at the University of Muhammadiyah Malang using accidental sampling, the number of samples as many as 110 respondents who are students of the University of Muhammadiyah Malang who have used Grab. The results showed that the Online Promotion and Price Perception showed a positive and significant effect on Purchasing Decisions at the University of Muhammadiyah Malang students. The more important the online promotion and the affordable price, the higher the level of purchasing decisions.

Item Type:	Thesis (Undergraduate (S1))
Student ID:	201410160311445
Thesis Advisors:	Eko Handayanto (0023056801), Erna Retno Rahadjeng (0729016402)
Keywords:	Online Promotion, Price Perception, Decision to Purchase.
Subjects:	H Social Sciences > HD Industries. Land use. Labor
Depositing User:	201410160311445
Date Deposited:	28 Aug 2020 07:15
Last Modified:	30 Sep 2020 07:41
URI :	http://eprints.umm.ac.id/id/eprint/65463

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