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ANALISIS IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) SEBAGAI MODAL SOSIAL PADA UD. WAHYU

Dewani, Kartika (2020) ANALISIS IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY (CSR) SEBAGAI MODAL SOSIAL PADA UD. WAHYU. Undergraduate (S1) thesis, Universitas Muhammadiyah Malang.

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Abstract

This study aims to analyze the Implementation of Corporate Social Responsibility (CSR) as Social Capital. The object of this study is UD.Wahyu. The method used in this research is descriptive qualitative with stages of data analysis starting from analyzing the importance of CSR implementation to analyzing the implementation of CSR as social capital at UD. Wahyu. The results showed that the implementation of CSR programs at UD. Wahyu can be categorized as social capital. This is because the benefits felt by UD. Wahyu some of them are the existence of business operational permits, the formation of a good corporate image in the public, and also as a means of introducing bread products or brands of UD. Wahyu to the wider community. This CSR is an important factor in the existence of a business continuity permit by increasing trust in the community and other external parties. Because with this CSR program the company is required to be held responsible for the surrounding environment. And that was done by UD. Wahyu.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201610170311249
Thesis Advisors: Ihyaul Ulum (0702077601)
Keywords: Implementation, Corporate Social Responsibility, Social Capital
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics and Business > Accountant Profession Education (62901)
Depositing User: 201610170311249
Date Deposited: 28 Aug 2020 05:57
Last Modified: 28 Aug 2020 05:57
URI : http://eprints.umm.ac.id/id/eprint/65456

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