PENERAPAN UX JOURNEY PADA RANCANGAN APLIKASI PEMESANAN TIKET KERETA API

Problem: This mobile-based train ticket booking application has minimal features and information, therefore the application of the UX Journey method was tried to find out the existing challenges in order to develop the application. The result of this design will be the UI/UX of a mobile application, by analyzing and identifying problems that exist for application users, the application is designed based on what the user needs and facilitates what the user needs. Method: With personas, data collection will help when designing so as to produce relevant solutions. Data taken from interviews and observations will provide a detailed picture by analyzing it to be tested and verified. Result: UX Journey has a flow, Discover, Explore, Test, and Listen, so the design result will be a mobile application designed based on the user to facilitate needs when ordering tickets online. This design model acts as an intermediary to facilitate users when they want to order train tickets. Conclusion and development: The UX Journey method was applied in the design of a train ticket booking mobile application to respond to existing problems and challenges. With additional features that users need, this application provides services that help users easily order train tickets according to their individual needs. The train ticket booking application will be able to provide a more optimal user experience. This will help reduce friction, increase efficiency, and increase user satisfaction.