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AKTIVITAS KEHUMASAN DALAM MENGHADAPI KRISIS (Studi Terhadap Hotel Asida Batu Atas Kejadian Penistaan Agama Tahun 2006)

Namiroh, Namiroh (2008) AKTIVITAS KEHUMASAN DALAM MENGHADAPI KRISIS (Studi Terhadap Hotel Asida Batu Atas Kejadian Penistaan Agama Tahun 2006). Other thesis, University of Muhammadiyah Malang.


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In growth and its growth a company is including hotel oftentimes face good constraints of external and also is internal. If the constraints don’t overcome correctly will cause company face crisis. As activity of pray training by group of LPMI conducted Jatilira in one of the room in Hotel of Asida Batu which in the activity there are insult unsure and worthless to other religion which is clear recording in camera of video circulate wide of among society. This occurrence cause company of organizer of this lodging service face crisis causing company reputation obsolesce affecting at degradation of sales of room. Target of this research is to Hotel liaison activity description of Asida Batu in face of crisis about occurrence of insult of religion 19­21 December 2006. Theory the used is theory about activity, theory about crisis, and how to manage crisis. As for its approach method is approach qualitative more is flange at descriptive research type. Technique collection of its file is interview, observation, and documentation by using appliance assist tape of recorder field note and. After data gathered just analyzed. While technique to test authenticity of data use triangulation of source. As for result of solution and analysis is Hotel liaison activity of Asida Batu in face of the crisisuse three step, that is analyzing crisis, crisis insulation, and chosen strategy. Strategy the selected is strategy adaptive covering compromise, streamlining of image, and also modify operational and alter policy of hotel. Its result is make­up of which enough significant to make­up of sales of room after have time to experience of degradation of effect the happening of crisis.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Anggit Aldila
Date Deposited: 23 May 2012 02:35
Last Modified: 23 May 2012 02:35

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