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Maria Charinda Dwi Astania, Francisca (2008) REPRESENTASI GAYA HIDUP DALAM IKLAN CAFÉ THE FLAME EXECUTIVE CLUB Analisis Semiotika Iklan Cetak pada The Club Magazine. Other thesis, University of Muhammadiyah Malang.

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The Base research is cause by phenomenal life style teenagers and young executive in Malang city. The life style is about make some business activity, meet relation or just to seek some entertainment in club. This life style is constructing by commercial at The Club Magazine. The owner construct message and image on commercial as Ideology project with have a lot meaning inside. Ideology on commercial can be influence to people. The commercial gave influence, direct and change the way of life. Text on commercial is symbol system to sending message and image with hidden meaning. Object of this research is commercial of “The Flame executive club”. This commercial is describe “The Flame” not only just club like others but also a place with a lot of life style attitude inside. This matter is background overshadow researcher to know how life style represented by commercial of The Flame Executive Club at The Club Magazine. Representation represent social process from representing process dedicate again return representing mirror from object (Juliastuti). Two faze process representation, namely representation bounce that is conception about ' something' in self of individual which still the in form of and abstraction 'Language' what playing important role in course of construction mean. Relation of between something with conceptual map with Language or symbol is heart produce meaning and named by process representation (Hall). Life style mean characteristic of somebody which can be perceived, marking system assess and also attitude to his environment and own self. Become life style represent totality from procedures, habit, and also all object supporter object, what his execution is based on by system assess or system of certain belief (Pilliang). In era of information globalization, visual style which the sharing to form life style advertisement. “Advertisement as biggest swan song century of 20. Advertisement is often considered to be tendency trend, mode, and even considered to be maker of modern man awareness (Mcluhan). Advertisement thereby have come to a kind of “ambition channel" (channel of desire) human being and at one blow “discourse channel" (channel of discourse) hitting consumption and life style (Chaney) Through method of research of semiotic with technique analyze model of Roland Barthes signification of sign two phase, because paring construction mean signing not only at denotation meaning, namely the direct visible meaning at message and image of advertisement text, but until to meaning connotes (myth and ideology) den defect at the opposite of message and image of advertisement text. Result of research indicate that Advertisement café The Flame of Officer of Club of to representation of life style hedonism, making affluence of physical and also items and easiness in self of human being having the character of libidinal, as especial target in life. life style of this Hedonism also becoming root of life style of clan of bourgeois and also the economic system of capitalist which is early in West Europe. Marked with activity generating and to stimulate "feel to like" and form existing easiness in soul and self of human being in life. Namely the orgy; grog; fashion show; entertainment amusement of live music of band of performance with erotic appearance through fashion & style of compared to artistic appearance of musicality; entertainment amusement of sexy dancer, visitor of clan atmosphere of have erotic and sexy appearance to; expression love, spirit and the matter have the character of feeling expressed by through relation of personal among clan of Adam and clan of atmosphere having the character of intimate (sex). Life style of Hedonism exploited party of owner of capital in Malang town, as a means of by to make regional area basic of instinct of human being having the character of libidinal, becoming business profiting and yielding items advantage. ideology And occult teaching hedonism to reconstruction and also at the opposite of swan song and creativity of design draw and also article of advertisement print, and also image corporate identity The Flame of Club Officer. Propagandized by into brain, addressed to become confidence and life style going to myth and philosophy of hedonism follower, coming and have there since epoch of ancient Greek, before teaching of Theology attend in civilization of human being under the sun.

Item Type: Thesis (Other)
Subjects: N Fine Arts > NE Print media
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Anggit Aldila
Date Deposited: 18 May 2012 03:25
Last Modified: 18 May 2012 03:25

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