Nur Hasannah, Fauzia (2010) MAKNA RUBRIK-RUBRIK MAJALAH INDIE BAGI PEMBACA (Studi Resepsi Terhadap Pembaca Majalah Bubble Malang). Other thesis, University of Muhammadiyah Malang.
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Abstract
People are often unconscious that from the time they wake up to sleep are so fully saturated by media messages. Communication and reality are engaging. Communication is the base of our culture. Creation and maintenance of a more or less common culture occurs through communication, especially mass communication. Mass media as the source of information and cultural transfer serves a major contribution for the whole subsystem of the living society. The urban community of Malang city, not to mention are fully unseparated in using mass media. The most increasing mass media in Malang city is the print media, especially indie magazines. Indie magazines grow rapidly saturating the life of the youth nowadays to full fill the need of informations that are spreading in public rooms. Bubble magazine is grows so fast among the other magazines that appear in Malang city. Based on the explanation above, researcher found interesting to do the research to understand how the readers receive and give meaning of the texts that the media gave to them. In data analysis, researcher uses two theories, they are reception studies from Stuart Hall and meaning from C. K. Odgen and I. A. Richards. Reception theory approaches to textual analysis focusing on the scope for "negotiation" and "opposition" on the part of the audience. This means that a "text"—be it a book, movie, or other creative work—is not simply passively accepted by the audience, but that the reader / viewer interprets the meanings of the text based on their individual cultural background and life experiences. This research also uses the meaning theory by K.C. Odgen and I. A. Richards, this theory says that, the meaning of a text is not inherent within the text itself, but is created within the relationship between the text and the reader. Meaning does not appear with the text, but the text gives such a resurrection to the meaning in the head of human’s mind then the human gives meanings of the text. This both theories are very helpful in doing this research so that researcher can find the understanding and indentifying the meaning of Bubble magazine’s rubrics for the readers. This research was conducted to seven readers that have enough experiences in reading Bubble magazine. The research subject had through the selection and recommendation based on the research criteria that has been fixed by researcher before. In gathering data, this research used two types of data gathering they are the deep interview technique and the documentation technique. The analysis of the gathered data is uses descriptive qualitative approach based on the theories that researcher used in this research. Researcher interpret the meaning which is created by the readers. According to the result of the research, researcher finally finds the meaning of magazine’s rubrics. The result analysis shows that the meaning of magazine’s rubrics, especially Bubble magazine are produced differently through different readers. Readers create the meaning as the gender’s battle media. Readers also think that in this magazine, imperialism and degradation of the culture ideology occurred. The result indicates that the readers are the active individual in response of media text. As the result appears, researcher suggests that Bubble magazine should give more attention to the articles that show in every rubrics carefully in order to obtain the optimal result of the magazine’s purposes along the lines of Bubble’s magazine slogan, Cult treatment.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography |
| Divisions: | Faculty of Social and Political Science > Department of Communication Science (70201) |
| Depositing User: | Rayi Tegar Pamungkas |
| Date Deposited: | 15 May 2012 06:52 |
| Last Modified: | 15 May 2012 06:52 |
| URI : | http://eprints.umm.ac.id/id/eprint/5340 |
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