UPAYA DINAS PARIWISATA TORAJA UTARA DALAM MEMPROMOSIKAN BUDAYA TORAJA SEBAGAI DAERAH TUJUAN WISATAWAN ASING

Sundari, Sri Rahayu (2024) UPAYA DINAS PARIWISATA TORAJA UTARA DALAM MEMPROMOSIKAN BUDAYA TORAJA SEBAGAI DAERAH TUJUAN WISATAWAN ASING. Undergraduate thesis, Universitas Muhammadiyah Malang.

[thumbnail of PENDAHULUAN.pdf]
Preview
Text
PENDAHULUAN.pdf

Download (2MB) | Preview
[thumbnail of BAB I.pdf]
Preview
Text
BAB I.pdf

Download (850kB) | Preview
[thumbnail of BAB II.pdf]
Preview
Text
BAB II.pdf

Download (1MB) | Preview
[thumbnail of BAB III.pdf] Text
BAB III.pdf
Restricted to Registered users only

Download (2MB) | Request a copy
[thumbnail of BAB IV.pdf] Text
BAB IV.pdf
Restricted to Registered users only

Download (611kB) | Request a copy
[thumbnail of LAMPIRAN.pdf] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (4MB) | Request a copy

Abstract

North Toraja is one of the districts located in South Sulawesi province. Toraja is famous for its unique culture, which is why it is the main tourist destination in South Sulawesi. The potential of Toraja has made the North Toraja Culture and Tourism Office make several efforts to attract foreign tourists to visit Toraja. The purpose of this study is to explain the efforts made by the North Toraja tourism office in promoting Toraja culture as a foreign tourist destination. This type of research is descriptive qualitative with data search using literature study method and semi-structured interview proposed by Christhoper Lamont. The results showed that the efforts made by the North Toraja Tourism Office were to promote cultural wealth through cultural festivals such as the Toraja International Festival, Toraja Highland Festival and Magical Toraja. In addition, the North Toraja Tourism Office actively promotes Toraja culture through social media and conducts cultural training. The conclusion of this study is that there is an increase in foreign tourist visits in 2022 to 2023 after the efforts made in 2019, 2020 and 2021.

Item Type: Thesis (Undergraduate)
Student ID: 202010360311032
Keywords: Keyword: Toraja Culture, Tourism Office, Festival, Foreign tourists
Subjects: J Political Science > JS Local government Municipal government
J Political Science > JZ International relations
Divisions: Faculty of Social and Political Science > Department of International Relations (64201)
Depositing User: 202010360311032 srirahayusundari
Date Deposited: 26 Mar 2024 08:21
Last Modified: 26 Mar 2024 08:21
URI: https://eprints.umm.ac.id/id/eprint/5170

Actions (login required)

View Item
View Item