A, JEFRI MARDIANSYAH (2019) STRATEGI LULUSAN PAI DALAM PEMASARAN PENDIDIKAN ISLAM (Studi Kasus di Pesantren Al-Izzah Batu). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Marketing is an essential thing in education. It is specifically the way a leader or manager of an educational institution demonstrates its existence in society. It is done by advancing the superior and different resources that are different from the other competitors. As it is known, the competition in the domain of education is certainly different from business domain. The education domain contains academic ethics as presenting some better programs. Therefore, marketing strategies must be grasped by the leadership or the manager. In this research, the researcher presented a discussion about the strategies of Islamic Education graduates in their marketing education. It was conducted at the Al-Izzah Islamic Boarding School, Batu. An interesting thing known from this Boarding School was gaining great reliance by the society. It was seen from the enthusiasm community registered their children in Al-Izzah Boarding Schools. Moreover, the number of registrants was growth each year. This study applied a qualitative approach in form of case study. It used to describe the strategies used by Islamic Education graduates in promoting their education. In conclusion, the managers effectively used marketing strategy combined with Islamic shari'a which prioritizes honesty and trust. Furthermore, the achievement or quality of graduates was a primary marketing tool. Therefore, it was one of the 100 best educational institutions in Indonesia legitimated by the Ministry of Education and Culture.

Item Type:	Thesis (Undergraduate (S1))
Student ID:	201510010311044
Thesis Advisors:	Prof. Dr. Tobroni, M.si (0706106501), Drs. Sunarto, M.Ag (0727076401)
Keywords:	Strategy, Marketing, Islamic Education Graduates
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc H Social Sciences > HM Sociology L Education > L Education (General)
Divisions:	Faculty of Islamic Studies > Department of Islam Religion Education (Tarbiyah) (86208)
Depositing User:	201510010311044
Date Deposited:	24 Aug 2019 07:12
Last Modified:	24 Aug 2019 07:12
URI :	http://eprints.umm.ac.id/id/eprint/50282

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