FOLLOWERS RESPONSE TO PARENTING EXPERT ACCOUNTS ON SOCIAL MEDIA (Study on Tik Tok Account Followers Rensia_Sanvira)

Kusumastuti, Frida and Ningrum, Dewi Yuli Ningtyas (2022) FOLLOWERS RESPONSE TO PARENTING EXPERT ACCOUNTS ON SOCIAL MEDIA (Study on Tik Tok Account Followers Rensia_Sanvira). In: Proceeding 2nd International Conference on Communication Science (ICCS 2022). Prodi Ilmu Komunikasi Universitas Mataram, Mataram, pp. 823-831.

[thumbnail of Kusumastuti Ningrum - Response Followers Parenting Expert Social Media.pdf]
Preview
Text
Kusumastuti Ningrum - Response Followers Parenting Expert Social Media.pdf

Download (333kB) | Preview
[thumbnail of Similarity - Kusumastuti Ningrum - Response Followers Parenting Expert Social Media.pdf]
Preview
Text
Similarity - Kusumastuti Ningrum - Response Followers Parenting Expert Social Media.pdf

Download (2MB) | Preview

Abstract

Social Media brings changes about expertise in various fields. You don't have to go through special education and a long period of time to become an “expert." Like Rensia Sanvira, through her social media accounts on Tik Tok , now the @rensia_sanvira account has four million followers. S-O-R theory is applied to describe followers' responses from the cognitive responses aspects, affective responses, and conative responses. Through a qualitative approach with interviews with followers, this study aims to describe the responses of followers of @rensia_sanvira. Purposively selected followers aged 20-34 years, and have children under five. The data is processed with Nvivo12 software. The results of the study show that the cognitive
response of followers said that @rensia_sanvira's content was about parenting, so that followers learned a lot from @rensia_sanvira’s 's content about parenting tips, especially about parenting.
In the conative response, all followers take the right action to the child according to the content or tips on the @rensia_sanvira account. It was found that there was a relationship between one response and another, specifically between the cognitive response and the affective response. This study concludes that the @rensia_sanvira account is a reference for followers in parenting. This can be seen from the cognitive, affective, and conative responses shown by followers of
@rensia_sanvirasatas uploaded content, although Rensia Sanvira has no special background and long experience in parenting. Informative content, according to the needs as a parent of toddlers, and presented in an attractive manner, the @rensia_sanvira account can introduce Rensia Sanvira as a "parenting expert.”

Item Type: Book Section / Proceedings
Keywords: Response, Followers, Parenting Expert, Social Media
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HQ The family. Marriage. Woman
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: dianniswatus Dian Niswatus Saadah, S.Sos
Date Deposited: 29 Feb 2024 02:30
Last Modified: 29 Feb 2024 02:30
URI: https://eprints.umm.ac.id/id/eprint/4351

Actions (login required)

View Item
View Item