PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK SKINCARE LARISSA DI MOJOKERTO

Prasetiawati, Ani Yulia (2024) PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK SKINCARE LARISSA DI MOJOKERTO. Undergraduate thesis, Universitas Muhammadiyah Malang.

[thumbnail of Pendahuluan, Daftar Pustaka, Plagiasi.pdf]
Preview
Text
Pendahuluan, Daftar Pustaka, Plagiasi.pdf

Download (1MB) | Preview
[thumbnail of BAB I.pdf]
Preview
Text
BAB I.pdf

Download (278kB) | Preview
[thumbnail of BAB II (2).pdf]
Preview
Text
BAB II (2).pdf

Download (237kB) | Preview
[thumbnail of BAB III.pdf]
Preview
Text
BAB III.pdf

Download (281kB) | Preview
[thumbnail of BAB IV.pdf] Text
BAB IV.pdf
Restricted to Registered users only

Download (474kB) | Request a copy
[thumbnail of BAB V.pdf] Text
BAB V.pdf
Restricted to Registered users only

Download (108kB) | Request a copy
[thumbnail of LAMPIRAN.pdf] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB) | Request a copy

Abstract

This study aims to: (1) Determine the effect of social media marketing on consumer buying decision. (2) Determine the effect of electronic word of mouth on consumer buying decision. (3) Determine the effect of social media marketing and electronic word of mouth on consumer buying decision. The technique used in this study was a questionnaire with total sample of 120 respondents from the Larissa Clinic consumer. The analytical tool used in this study is multiple regression analysis. The results of this study conclude that: (1) Social media marketing has a significant effect on consumer buying decision. (2) Electronic word of mouth has a significant effect on consumer buying decision. (3) Social media marketing and electronic word of mouth have a simultan and significant effect on consumer buying decision.

Item Type: Thesis (Undergraduate)
Student ID: 201810160311690
Keywords: Social Media Marketing, Electronic Word Of Mouth, Consumer Buying decision
Subjects: C Auxiliary Sciences of History > C Auxiliary sciences of history (General)
Divisions: Faculty of Economics and Business > Department of Management (61201)
Depositing User: 201810160311690 aniyuliaprasetiawati
Date Deposited: 22 Feb 2024 01:15
Last Modified: 22 Feb 2024 04:29
URI: https://eprints.umm.ac.id/id/eprint/4235

Actions (login required)

View Item
View Item