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Iqbal Hambali, Muhammad (2010) STRATEGI HUMAS DALAM MENINGKATKAN CITRA POSITIF HOTEL (Studi pada Humas Ollino Garden Hotel). Other thesis, University of Muhammadiyah Malang.


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Public Relations activities for hotel was so great. Hotel development which moving fast makes management must have effective strategy to compete against it. Public Relations as an important part of the company not jus carrying company image but also could selling company product to the public. This research title is public relations strategy for raising positive hotel image (study to ollino garden hotel public relations). This research purpose is about knowing policy and strategy along with obstacle or supporting factors to raising the positive image which involved public relations target. The location taking place in Ollino Garden Hotel.The research sort are descriptive. Collecting data process use three ways that is interview, observation and documentation. Analize data technic uses qualitative analize data. Based on research, Public relations strategy for raising positive hotel image is apllied internal and external strategy. Public relations internal strategy is do some coordination with top management and make a good and closer relationship to the employee. Than public relation external strategy is giving a good service to the customer and keep a good relationship to the other external public Public relations purpose in raising the image facing obstacle and supporting which involved public relations target. The obstacle is public relations restriction for its authority and job so public relations cannot use its creativity to develop the hotel and raising positive hotel image. Beside that, the other obstacle is closing relationship with mass media because management policy according information about Ollino Garden Hotel.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 30 Apr 2012 03:34
Last Modified: 30 Apr 2012 03:34

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