STRATEGI PEMERINTAH THAILAND DALAM PENINGKATAN KUNJUNGAN WISATAWAN ASING DI MASA PANDEMI COVID-19

Covid-19 is a global pandemic that has a negative impact on human, economic and social dimensions. Thailand is the country with the second largest economy in Southeast Asia. The government must issue public policies, appropriate regulations and incentives that prioritize tourism as a tool for economic development. Therefore, the aim of this research is to explain the Thai government's strategy for increasing tourist visits during the Covid pandemic. This research uses descriptive research using the Nation Branding conceptual framework. The results of this research are that the Thai government succeeded in implementing Thailand's country branding strategy during the Covid-19 Pandemic through six elements of Nation Branding (Tourism Promotion, Exporting Brand, Policy, Investment, Culture, Society ) and help revive Thailand's economy and tourism.