Perancangan UI/UX Sistem Manajemen Event Menggunakan Metode Design Thinking (Studi Kasus : Diskopindag Kota Malang)

The Department of Cooperatives, Industry and Trade of Malang City is the agency that carries out government affairs in the fields of cooperatives, industry and trade which are the regional authority of Malang City. As a form of improving the economy which has improved after Covid-19, the Malang City Diskopindag often holds MSME product exhibition events, business training and other promotional events. However, with many of these events, people find it difficult to register, which is still done manually and only through chat groups with limited members. Therefore, it is necessary to design the UI/UX of the Malang City Diskopindag Event Management System using the design thinking method. Design Thinking is an approach method in product design that is centered on the needs of users and produces creative thinking in solving problems where there are several stages such as: empathize, define, ideate, prototype, and test. The results of this research are a website prototype with a UI/UX design designed according to user needs, then tested on 5 respondents with a direct success score of 3 out of 5 test scenarios getting 100%. Meanwhile, the other 2 scenarios got 80%. To find out more about how far respondents can use the prototype, the System Usability Scale method is used which assesses based on statements from respondents. The results of applying the System Usability Scale method to the SIMENDAG prototype obtained a result of 76.5 which is included in the "Good" category. The results obtained indicate that the UI/UX design of the Malang City Regional Trade and Trade Office Event Management System using the design thinking method can provide solutions to problems and meet the needs of website users.