ANALISIS KEBUTUHAN PENGGUNA DALAM PEMBUATAN RANCANGAN TAMPILANAPLIKASI FLIGHTBOOK SYSTEM DENGAN PENDEKATAN UX JOURNEY

Method: With the rapid development of technology, there has been a significant increase in the number of flight ticket booking applications, which in turn intensifies competition in this industry. However, unfortunately, despite the emergence of many applications, not all prioritize the needs of users from various age groups. This creates a challenge for the flight ticket booking industry to truly understand and meet customer needs holistically and efficiently. In this study, the UX journey method is employed by applying observation techniques, in-depth interviews, and library research. Interviews are conducted with respondents who are passengers as users of flight ticket booking. Through interviews, information is obtained through direct dialogue.
Results: The result of this study is the development of a user interface that aligns with the characteristics of the UX Journey in flight ticket booking applications.
Conclusion and Development: It is hoped that this can contribute to improving user experience by providing relevant information, detailed displays, and ease of understanding according to user needs in flight ticket booking applications.